Older Adults Patient Education Issues Essay and Interview

Older Adults Patient Education Issues Essay and Interview HLT 306 There are many issues that arise when teaching older patients. These barriers include; chronic illness, sensory changes, cognitive changes, medications and third party teaching. A patients life experiences can also affect patient education. It is up to the clinician to make adjustments to best suit each individuals needs and provide the best outcome possible. I conducted an interview with Mr. Bonds, a 79-year-old war veteran, and his daughter. Mr. Bonds was diagnosed with small cell lung cancer 2 weeks prior and was at the hospital to have a Super Dimension bronchoscopy for fiducial marker placement. After starting the bronchoscopy, the physician discovered Mr. Bond’s†¦show more content†¦This triggered many questions from him because he could recall the information. I could tell his anxiety had decreased, too. Once, the physician was in the procedure room, he also asked the patient if he had any questions. I brought up a few questions/concerns the patient had mentioned in our conversation that I thought needed to be readdressed and the physician was able to comment on those as well. Many older adults have a third party involved in their care. Many confide in these individuals and depend on them. When the physician saw a change of plans in the procedure, he left the room and went to consult Mr. Bonds’ daughter. He explained his findings, showed her pictures, and discussed the patient’s options. Once, an understanding was made, he proceeded with the procedure. After the procedure was complete, he went back to the daughter and discussed the patient’s current condition and new treatment plan. Due to Mr. Bonds being on the vent, the decisions were left up to his daughter. I went to place paper work in the patients chart and saw the daughter at bedside. I poked my head in, asked how she was and if she needed anything. I also asked if she had any questions regarding her father’s care or what the physician discussed with her. She had come up with a few questions like; how long will he be on the vent,Show MoreRelatedObesity in the United Stat es and The Importance of Exercis1471 Words   |  6 Pages In the United States, obesity is currently one of the largest issues in our society. Sugary sodas, fatty foods, and lack of exercise are the main causes of this issue. Not only does obesity affect adults, but it affects young children as well. In 2012, it was reported that two-thirds of adults in the United States are considered overweight or obese. It was also reported that 31.8% of children and teenagers in the United States are considered overweight or obese as well. Young children are naturallyRead MoreMax s Wine Dive For Brunch2274 Words   |  10 Pagess Wine Dive for brunch where we conducted an interview of her life. 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Energy Sector Of Sri Lanka - 1449 Words

1.0 Introduction Energy is one of the major inputs of an economy. It directly affects development of human beings and society. Therefore, safeguarding a cheap and stable supply of energy is one of the main objectives of any country. However, increasing world population, high global energy consumption and depletion of global resources has challenged this objective resulting energy as one of the main concerns today’s world. Accordingly, this report focuses on analysing various issues faced by different governments related to energy and the strategies they have implemented to minimse them. 2.0 Issues related to Energy and Strategies using to Deal with them 2.1 Case 01- Energy Sector of Sri Lanka The issues face by Sri Lanka’s energy sector†¦show more content†¦Accordingly, the government has decided to expand its existing energy mix to coal and non- conventional renewable energy (NRE) such as dendro power, biogas and waste, solar power and wind power. This expansion plan is considered as Long Term Generation Expansion Plan (LTGEP) and it is their plan to keep remain it in force until 80% of Sri Lanka’s electrical energy supplied to the national grid is from non-oil based fuels. In Addition to that, Sri Lanka has started exploration of oil and gas in Gulf of Mannar Basin as another strategy of fuel diversification. However, it is in its initial stage yet and it will take long time to see a result (Ministry of Power Energy, 2008). Another main issue faced by Sri Lanka’s energy sector is inefficiency of supply and consumption of energy. When supplying energy, transmission and distribution energy losses in the electricity sector has been brought down to 13.5% of net generation by end 2009. Therefore, the actions have been taken to accelerate investments and management efforts to reduce technical and non-technical losses. To uplift the energy efficiency of demand side, Sri Lanka Sustainable Energy Authority has introduced mandatory labelling system for appliances and Energy efficient building code for building design and construction sector (Ministry of Power Energy, 2008). 2.2 Case 02- Energy Sector of UK The UK is no more a self-sufficient country from the perspective

Historical aspect and development of tourism in Paris Free Essays

string(104) " tourist studies as an enthusiastic and an interesting course these days, as It has grown very quickly\." Introduction This essay will firstly analyse the historical aspect and development of tourism in Paris. Secondly it will also identify the positive and negative aspects of socio-economic, cultural and environmental impacts. Finally it will explain an academic model related to Paris. We will write a custom essay sample on Historical aspect and development of tourism in Paris or any similar topic only for you Order Now In particular, it is worthwhile to know exactly the meaning of the terms tourism, recreation and leisure. Recently, The World Travel and Tourism Council had made an approximate judgement that, the tourism has become the world largest activity and industry within the business market. But an understanding of tourist waves is important for dealing with the environmental and the social effects of tourism and also to secure the lucrative viability of the tourism industry and to plan for new development. In addition the tourism can be defined as an entire place of people, businesses, and places with a purpose, to self associate in a common way, to discover a travel experience in a multidimensional activity. Economically it is vital to describe the tourism as a demand or a supply, which can be stated precisely in terms of the motivations or other typical moral strength of travellers. From some conceptual argument, it can be seen as an activity for persons moving from an area to another. For instance, the tourism can have both direct and indirect effect and displacement effect, but in most of case, it is locally and economically beneficial Cooper et al (1998). To begin with, in the light of recent national media attention regarding tourism, it seems that a touristic region have to be more attractive to persuade visitors in many of its different aspects, such as historical, regional image and many thing to discover. Historically, Paris has a long standing past of more than two and halves millennium, during which it grew from small people to multicultural inhabitant, and also the history of Paris was most dominated and divided into dynasties and kings such as, the Capetians, the Valois, the Bourbon who had built many castle and monumental status. Geographically, Paris is the capital city of France and one of the famous cities in the world. This city has gone past through so many bad moment and the better days. Firstly, the imperial period which was dislike because of its political instability and corruption. Secondly, the French revolution event which took place in 1789, however, its universal aspiration will made France the country of human right. Thirdly, the bloody wars which the City welcomed as an opportunity to obtain revenge for the battle lost in 1870 and left the city brutally damaged. Finally, the better days came when Francois Mitterrand was elected as president of France in 1981 which brought so many changes to the city’s appearance and the political aspect and also made Paris to attract many artiste and intellectual from all over the world. When considering Butler’s Tourist Area Life-Cycle Model, which particularly talk about the tourism Exploration, Development, Decline, Rejuvenation, it seemed that the tourism in Paris had started in about 1848, when the rail network came into effect, the city became one of the most visited destinations and the public were most attracted by its museums and monuments, especially the Eiffel tower which was built later in 1889 and also since its construction it has been visited by more than 200 million peoples, then come the Basilique du sacre Coeur and Notre Dame de Paris, with more than 12 millions visitor a year and also the Disneyland Paris has been visited by more than 14millions visitors in 2007 followed by the Louvre museum which is the famous and the largest and also it has so many art displays, moreover many hotels and restaurants in Paris depend on the tourism. Pioch (2002) Unfortunately, due to the global economic crisis, the tourism in Paris had decreased significantly during 2008 and also in 2009 the demand for visitor in Paris had slowed down due to the Swine flu outbreak, miraculously that demand bounced back at the end of 2009 as France came out of recession, but that recovery was still showing some negative effects but now things have come back to normal. Nowadays, Paris is still one of the most visited cities on earth, because of its beautiful architecture, romantic cafes, spectacular monument, the old churches, the art galleries. Its transport system and communication are so sophisticated to facilitate people to get place such as the Charles de Gaulle airport and the Euro-Disneyland as well as a number of sports events that attracted worldwide TV coverage. In addition the majority of People, who came to visit Paris, are from Germany, Belgium, Netherlands and most British tourist travel by car and through channel tunnel. It is clear that, the tourism always plays a vital role within the economic aspect of the world and a considerable activity of global value and also a high influential position. For many years, Paris can be classified in the top tourist destination, particularly as regards the hotel and catering sectors. Briefly, among the sectors which contribute to Paris success in tourism are : Its country is the largest in western Europe, it is also unique in its altitudinal and latitudinal position, its culture has been largely imitated, its French language is most spoken worldwide, France is among the world’s leading economic powers due to is technological advance. Furthermore, a touristic destination must be attractive and give reassurance to the tourist as their security and safety will make the location more desirable to the comers. Jenks (1998). Apparently, Paris is one of the beautiful and a vibrant city in Western Europe, with an estimated population of more than 2 million, its development history, started with a major industrial change in methods creation of railway network, which has brought an unknown flow of many people to the capital in the early 1840. Even though, It seems nearly hard not to see tourist studies as an enthusiastic and an interesting course these days, as It has grown very quickly. You read "Historical aspect and development of tourism in Paris" in category "Essay examples" Indeed, the core reason is that the tourism studies, has been dramatically dominated by a general plan of action and the industry sponsored by priorities and perspectives, made by people whose the disciplinary provenance do not contain the necessary tools to examine and scrutinise a complicated cultural and social process which is spread out. Despite the lack of resource in the tourism studies, there is a large sort of conceptual and concerning approaches to tourism which should be rigorously monitored as it is no longer a typical consumer product or a style of consumption. However, from its beginnings the tourism had broken relatively away from its minor and short time ritual of actual national life to be a significant model. Nowadays the tourism has become such a relevant aspect to social life worldwide to which its recent agenda have to reflect this rising significance. Moreover, people have been able to experience new aspects of identities, their familiarisation with nature and their personal relations and also to use the relevant cultural competence of their dream and mind to travel. Boniface et al (2005) Apparently the tourism industry has to be made as flexible as possible, as suggested by Miossec’s Model of tourism Development, which looks more structural and practicable with any kind of tourist in the sense of actual evolution and the development of the destination. In addition the beneficial impact of it model can be classified in particularly as follow: transport, saturation, and tourist’s behaviour. It is wise to understand why the tourism is among the fastest developing part in the global market, as any kind of industrial development will always bring so many positive and negative impacts in which it takes place. However, as longer as the tourists tend to visit a place to consume the supply, inevitably the tourism Industry activityhasto be associated with positive effect such as the local economic activities boost. Firstly, there will be a high demand on transport and Paris has the most sophisticated transport in the world, which serves its local residents which means, in Paris the transport has much developed these days than in the past. Furthermore Paris has improved its transport network, the road are well build to facilitate the traffic and many more, some network train serve Paris and Charles de Gaulle airport and also the Disneyland park. The tourist can use taxis, buses, metro to reach their final destination and to discover many places. Secondly, hotels and restaurants may employ extra new staffs to satisfy their customer needs, all local shops will take advantage, leisure and cinemas will have the frequentation of their customer raised, exchange office will also benefit from the foreign currency, which means, enhances taxation and licence revenues will generate employment for local people. In addition, each year the tourist in Paris bring 8.5 billion Euro to the economy at same time the local council earn more or less 30 million Euro, from the tourist tax. For instance, the tourism is always much more helpful to the economic growth of Paris, however it is necessary to take into account the beneficial impact occasioned by direct productive activity. In meantime, the economic impacts linked to tourism development, can sometime be direct or indirect and also the tourism activity which require a massive quantity of the production of supply from different range of industries, including those who are not directly supplying tourist service and goods. Moreover, the tourism in Paris has also its negative aspects; such as the saturation impact which will affect the environment and the nature. Pearce (1995) Dramatically there will be an overgrowing population and a huge pressure on urban life, which create the desire to change or to move in to a different area, a high level of the religious beliefs, sudden change in behavioural patterns and high level of crime. Although, the environmental stress created from the tourist activities, can always be considered in terms of their negative effects by local resident. In spite of this issue, the impact may be direct or intern which can be forcibly caused by the political involvement of some countries in war and it can also be a terrible nightmare with a catastrophic concern or even a serious threat to some state, especially the terrorism, which has became now an imminent threat worldwide; constitute a serious menace not only to the tourist but also to the travel companies. Youell (1998) The real scope of environmental impacts must not be underestimated, as most forms of industrial progress impacts upon use of land, energy consumption and other direct or indirect forms of physical impacts are critical. In addition the panoramic environment, whether it is artificial or natural, it is one of the most fundamental parts of the tourism productivity. However, as soon as the tourist travel to a destination, the environment can change inevitably or even being modified either. However, tourists have also a considerable impact on the wildlife and their wastes constitute a vital concern of polluting water and the atmosphere, particularly at some coastal areas and mountains. In order to consider the physical impact of tourism in Paris, it is important to establish its effects on the natural environment especially, an immediate change in floral and faunal composition, natural resources, pollution and erosion. In the other hand, the built environment is also impacted such as the urban environment, visual impact, car park, litter, infrastructure and a competitive restoration. In fact, there is a wide range of environmental impact which can be used or being expanded to allow a careful study or to facilitate future development planning used for resources. Ryan et al (2005) In the other hand, the tourist must be fully aware of what makes Paris worth visiting, regarding its culture, lifestyle, panoramic views such as Eiffel tower and the public area, while rude behaviour such as pickpocket and threat rising from local people may result the tourist to change their mind or cancel their visit. Given that, basic motivations for tourist are highly concerned with cultural and social experiences, such as meeting new people and visiting different cultural sites, from that point the tourism can have positive impacts on travellers. Also a large number of people within the can benefit from the social and the cultural impacts of tourism in so many ways, which means they can take advantage by mixing people from diverse culture, with different kind of lifestyle and also from their linguistic different backgrounds. In the other word, the tourism can improve the quality of human life especially to the local residents, by offering and sharing with them the programme of s ocial and cultural events. The culture of Paris is today marked by socio-regional and cultural aspect of different tendencies, which consists of beliefs and values learned through the socialisation process and interactions between member of the society and also the personal influences such as languages and religions. However, the behaviour of tourist in Paris may appear irrational within the space of a few minute. This has become an obligation to know how to react to the new priorities of tourist and this involves re-thinking the role of management, strategy, organization and marketing. In conclusion, the tourism industry and the environmental preservation have, to improve the strategies with an integral part of many development programmes, which will be treated with much respect than it was during the beginning of this century. In fact, the environmental indicators in Paris should not be limited to what should be done, but instead what action people should take just in case. However, the physical plan and the visual aspects can take place together, with a strict measures created to protect the economic benefit of tourism in line with environmental policy. Although this stage required the government of most countries worldwide, to implement the project that can be monitored in terms of its future environmental impact and the integration of its economy. Likewise, the environmental and the economic impacts is essential if tourism strategies and choices of the destination arewell informed and steps taken, to prevent tourism development exceeding the capacity of the destination. Furthermore, not all of Paris’s areas are attractive, due to their bad reputation, which constitute a slight loss to the local council. Nonetheless, the tourism will be much more influenced by a number of tourists disappointed by their experience and also the changing world situation or the impacts of globalisation. Along with these changes, are other influences which can have moderate impacts or considerable impacts and also possible detrimental effects to people such as the soil, water, air, peace and quiet, landscapes, cultural sites and many more. Therefore, as long as the tourism grows in Paris, much complex system and transport network will expand dramatically, which bring the rejection of the tourism by the local citizen and protecting the environ ment can give a shape to tourism. Cooper et al (2005) Bibliography Boniface, B. Cooper, C (2005) The Geography of travel and Tourism 4th ed. Butter-Heinemann, London. Cooper, C. Fletcher, J. Gilbert, D. Wan hill, S. (1998) Tourism Principles and Practice 2nded. Addison Wesley Longman, New York Cooper, C. Fletcher, J. Fyall, A. Gilbert, D. Wan hill, S (2005) Tourism Principles and Practice 3rd ed. Pearson: Harlow Jenks M G (1998) impressionist Paris: the Essential Guide to the cite of light Libra Journal V 123 Iss 12 Pg 119 Pearce D (1998) Tourist Development, Harlow: Longman Pioch, N ( 2002) Web Museum, Paris [ online] http://www.ibiblio.org/wm/paris/hist/ Accessed on 20th Nov 2010 Ryan, C. Page, J. Stephen, Aicken M (2005) Tacking Tourism to the limits Issues, Concepts and Managerial perspectives. Netherlands Youell R (1998) Tourism, Longman Singapore How to cite Historical aspect and development of tourism in Paris, Essay examples

Developing Business Strategies

Question: In various organizations, marketing is given a different level of importance in the organizational structure and hierarchy. Why do you think this difference occurs, and why do you think that the level of importance of marketing should always be higher, discuss with examples? Answer: Marketing in simple words is to deliver customer satisfaction in order to earn profit. In this context certain objectives needs to be followed. Firstly it is important to satisfy the needs of a group of customers better than the competition and that is the reason various organizations employ different marketing strategies in its structure and hierarchy to achieve competitive advantage against competitors. Secondly to grow the business a firm must catch up with the changes in the environment, for example, changes in customer needs, competition and also changes in the companys skills and abilities. It must also consider the opportunities and threats arising from such changes and take up tactical actions that will minimalize these conditions. (Belch,2004) There are certain activities followed by various organizations to set up a proper marketing division and orientation. The first step in this process is to identify the customer demands that the company can satisfy, secondly a product needs to be designed which can satisfy those demands better than other existing products. Thirdly, comes the important role of promotion and communication through advertising channels and media in order to motivate purchase, fourthly a perfect price needs to be set which on one hand is affordable by the consumers and on the other satisfies the companys profits. Lastly the distribution channels needs to be at place so that these products are delivered to the places of the consumers. In order to execute the above mentioned actions market orientation is of vital use for companies in which they focus in collecting continuous information about consumer needs and competitors capabilities and share this information among various departments thereby using this i nformation to create value for consumers. Relationship Marketing is used today to develop effective communication by linking an organization with its appropriate set of consumers , employees, suppliers and other partners for long term benefit. Marketing a product or service has been a very easy process due to the various technologies in place, where one can learn about and track customers through databases, connecting with customers in a group or one - in - one through social media, distribution of products has become more easy and effective through online portals and so on. (Booms, 1981). Digitalization is the next step in marketing even bigger than internet. With advances in technology, great consumer power and increase in competition has forced various companies to bring up new ideas and innovations in order to build strategic advantage over others. The start of this process is to make the companies understand not just about the technology but what changes can the digital engagement bring to the business. Every organization must have their respective digital strategy and develop models to deliver such strategies. Such a strategy must go beyond any marketing department, it must enable continuous engagement with customers, suppliers, employees and investors. The process must continue through innovation and development of the business models. (Chaffey, 2012) It is evident from the above discussion that marketing is an important aspect in any business as it allows a company to prosper by boosting the sales of products and services. Hence every organization incorporates various marketing strategies in their organization structures to foster business development. In our study we will discuss in detail the organization structure of the marketing department and the importance of marketing in various sectors like Fmcg, hotels, insurance companies with relevant examples. (Kurtz,1998). The organizational structure of the marketing department in any company depends on various components. Small companies may have one or two marketing employees whereas larger organizations have dozens of marketing employees and staff. Overall, putting a complete structure in place helps marketing employees and other employees of the company to understand what is their role in the marketing department. The structure and hierarchy of the marketing department lies in the following order. The order ranges from a Vice - President to a Marketing Manager then a Marketing Researcher, Public Relations and finally to the Creative Services department. The person who is in charge of the entire marketing department is called the Vice President of marketing and is involved in creating and planning the marketing strategies of a company and its products and services. He is the person who bridges the gap between the upper management and other employees of any organization. The next in position is the marketing manager or a marketing director as it is relevant to most companies. His work is to execute the marketing strategy formulated by the President, which involves creating effective messages, choosing the right website advertising or print advertising techniques, carrying out appropriate marketing campaigns to reach out to the target audience. The manager reports to the Vice President and manages other employees and in product based companies having different product lines, there can be multiple managers for each product line. The position of market researchers are optional to a company, some of them appoints it to keep a record of their target customers and competitors. The researchers use tools like the focus groups or the census to gather information which in turn is used by the manager for the purpose of analysis and for creation of messages. Smaller companies hire a third party researcher to collect information rather than a full time staff, which is being kept by large c ompanies. (Singh,2004).The employees handling public relations focuses on advertising which is unpaid like submitting press releases to the media which will attract the attention to the company. Public Relations employees include those media spokespersons who are responsible for conducting interviews with the members of the media or prepare the executives of the company who gets interviewed by the media. Finally the creative services team consists of the graphic and the web designers who helps in portraying the company image and brand in front of public eye. This team may help the manager in creating any layout and design to portray the image of the company that the Vice President and Manager has decided for their business. (Aaker,2001) The organization structure and hierarchy varies and with it the involvement of marketing techniques also differs but the level of marketing remains higher in almost every organization of an average size. We can now discuss about the marketing strategies implemented by the fast moving consumer goods sector by giving a good example of MARICO Industries and its growth in the FMCG sector. The Indian FMCG sector is characterized by an established distribution network, which poses a stiff competition between the organized and unorganized sector. The main segments can be classified into personal care, household care and packaged foods and beverages. There can be several product lines for a particular organization hence the structure depends from companies to companies where separate managers are appointed for different product lines. Some of the chief characteristics of such an industry are giving importance to brand building, which suggests that the creation of a strong brand is important for any FMCG company as the name of the brand sells the products in high capacities. A relatively high amount of money is spend by companies to promote and develop these brands in which the creative agencies are highly involved. A good understanding of the customers needs helps these players to create and offer different products. Some brands create a customer loyalty by providing good quality products for a long period of time whereas others create a brand value by offering innovative products and through strong advertising and sales promotion strategies. Another important factor for their success lies in their distribution networks which is of high acclaimed value. The strength of the distribution network allows a brand to grow and the key elements include the CF agents, whole sellers and retailers. These intermediaries ensure the presence of the brand in every corner of the subcontinent by providing unlimited support to the customers. We can now focus our attention to see how MAR ICO as a parent brand established its various product lines by incorporating new and innovative strategies(Woods,2004). Parachute continues to prove its dominance in the Indian hair oil market. The series of initiatives including micro marketing by MARICO has paid of. The parent company launched small packs at low prices in order to attract the loose coconut oil users to Parachute in the Indian market. In February 2006, MARICO acquired Nihar to add to their coconut oil portfolio thereby establishing the brand in the Indian Oil Market. Saffola, which is MARICOs refined edible oil brand has been strongly positioned in the market due to its advertising efforts. It is associated with World Heart Day and encourages people to walk. A new television commercial with a tagline Babu Samjho Ishare acts as a wake up call , focusing on the need to shift to a healthier lifestyle. The high quality of Saffolas advertising has also felicitated them with several awards. Thus MARICOs efforts and effec tive marketing strategies have proved to be influential thereby establishing it as a brand to reckon with and a leader in the highly competitive FMCG industry. (Chaharbaghi,1999). We will now discuss the marketing strategies used in the life insurance sector and how these strategies help in enhancing sales of a product which ultimately leads to customer satisfaction. The insurance industry often suffers from challenges like increased operation costs, regulatory pressures, and inflexible technology. In order to fight with these pressures the insurance companies adapts to certain marketing strategies keeping in mind the external and internal environment. The marketing mix plays a vital role in implementing a successful strategy for the insurance service sector. The 7Ps in this case can be briefly discussed. In case of insurance companies their products are the services that they manufacture for their clients. Apart from the insurance that a consumer buys as a product they also purchase the services like the advise of the agent and assistance. Hence while creating these services both the customer satisfaction and employer benefit should be kept in mind. For decid ing the insurance premium companies consider certain factors like the investment earnings, expenses etc. The place management for insurance companies needs new vision and effectiveness on the branch officials to make these decisions productive. On the promotional perspective insurance companies depends on effective measures for impulsive buying. Promotions mostly includes advertising and other publicity tactics. The people involved in this industry includes all the customers, employees, management and everybody working in the organization. As it is a service industry which involves high customer interaction training and development should be provided to the staff to ensure better understanding of customers. The process in an insurance industry should be customer friendly. Lastly it is the after sales service which can be provided to the insurance customers in the form of policy certificates and premium pay slips. With the detailed analysis of the 7Ps we can now look forward to the e xecution with the help of advertising, sales promotions, technology, distribution channels and customer relationship management. (Balaji,2002). Advertising as well as personal selling creates a positive effect on customers. Both the direct and indirect strategies should be mixed in equal proportions to get a desired result. The companies are responsible in providing proper reasons to the customers for buying an insurance. By finding a customer mix with high income and targeting them to get the insurance can be another good promotional strategy. On the technological front, new information and communication technologies are allowing the insurers to outsource the functions to various providers. (Kandampully,2002). A good customer relationship management involves good customer analysis which includes certain actions like prompt issue of documents, fair settlement of demands, good listening capacity, better approach to solve problems and meet requirements of customers from time to time.The CRM ensures better service by protecting them against risks therefore enabling them to retain existing customers and attract new ones into the business. (Chandok,2006). The distribution network plays a very important role in the insurance industry. Insurance can be sold in a better way through advanced modes like ATM, banks, post office, departmental store etc which can be used as channels to increase the selling of insurance. Hence we can say that the new and improved marketing strategies are vital for the survival of companies in the insurance sector. Companies instead of focusing only on improvement of products should also concentrate on targeting new segments in a desired market and implement new strategies to achieve growth and enhance profitability in the business.(Ryan,2009). We can now put our focus on the marketing strategies that are used in the hotel industry to remove competition and to gather revenue. We will discuss about 2 five star hotels and evaluate how they have become successful by the implementation of appropriate marketing strategies. HYATT which is a famous hospitality firm reckoned globally, a leading brand which has sustained for a glorious 50 years with help of its innovation techniques. The mission has been to provide good hospitality by creating a difference in the lives of people. The OBEROI five star hotel has also become a famous name with the help of its guest preferences, relationship marketing techniques, technology, media planning and environmental awareness. To conclude the above discussion we can sum up the points that marketing elements forms the structure of any industry. For a business to get established and to stand out in the competition requires good strategies which needs to be crisp, innovative, intellectual and different from the competitors. In the above essay we have pinpointed the pros and cons of marketing strategies and analysis for any industry to perform. Our focus has ranged from direct and personal selling to advertising and distribution channels, to its relevance with the organizational hierarchy, to digitalization. We have also discussed the functioning of the FMCG and the Insurance sector and also a brief about the hotel industry. Finally we have concluded that various organizations have different hierarchy with marketing at its backdrop. References Aaker, D.A, 2001, Developing Business Strategies, 6th ed. Canada: John Wiley Sons. Balaji, B,2002, Services Marketing and Management. New Delhi, S.Chand Company Ltd. 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