Older Adults Patient Education Issues Essay and Interview

Older Adults Patient Education Issues Essay and Interview HLT 306 There are many issues that arise when teaching older patients. These barriers include; chronic illness, sensory changes, cognitive changes, medications and third party teaching. A patients life experiences can also affect patient education. It is up to the clinician to make adjustments to best suit each individuals needs and provide the best outcome possible. I conducted an interview with Mr. Bonds, a 79-year-old war veteran, and his daughter. Mr. Bonds was diagnosed with small cell lung cancer 2 weeks prior and was at the hospital to have a Super Dimension bronchoscopy for fiducial marker placement. After starting the bronchoscopy, the physician discovered Mr. Bond’s†¦show more content†¦This triggered many questions from him because he could recall the information. I could tell his anxiety had decreased, too. Once, the physician was in the procedure room, he also asked the patient if he had any questions. I brought up a few questions/concerns the patient had mentioned in our conversation that I thought needed to be readdressed and the physician was able to comment on those as well. Many older adults have a third party involved in their care. Many confide in these individuals and depend on them. When the physician saw a change of plans in the procedure, he left the room and went to consult Mr. Bonds’ daughter. He explained his findings, showed her pictures, and discussed the patient’s options. Once, an understanding was made, he proceeded with the procedure. After the procedure was complete, he went back to the daughter and discussed the patient’s current condition and new treatment plan. Due to Mr. Bonds being on the vent, the decisions were left up to his daughter. I went to place paper work in the patients chart and saw the daughter at bedside. I poked my head in, asked how she was and if she needed anything. I also asked if she had any questions regarding her father’s care or what the physician discussed with her. She had come up with a few questions like; how long will he be on the vent,Show MoreRelatedObesity in the United Stat es and The Importance of Exercis1471 Words   |  6 Pages In the United States, obesity is currently one of the largest issues in our society. Sugary sodas, fatty foods, and lack of exercise are the main causes of this issue. Not only does obesity affect adults, but it affects young children as well. In 2012, it was reported that two-thirds of adults in the United States are considered overweight or obese. It was also reported that 31.8% of children and teenagers in the United States are considered overweight or obese as well. Young children are naturallyRead MoreMax s Wine Dive For Brunch2274 Words   |  10 Pagess Wine Dive for brunch where we conducted an interview of her life. 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Energy Sector Of Sri Lanka - 1449 Words

1.0 Introduction Energy is one of the major inputs of an economy. It directly affects development of human beings and society. Therefore, safeguarding a cheap and stable supply of energy is one of the main objectives of any country. However, increasing world population, high global energy consumption and depletion of global resources has challenged this objective resulting energy as one of the main concerns today’s world. Accordingly, this report focuses on analysing various issues faced by different governments related to energy and the strategies they have implemented to minimse them. 2.0 Issues related to Energy and Strategies using to Deal with them 2.1 Case 01- Energy Sector of Sri Lanka The issues face by Sri Lanka’s energy sector†¦show more content†¦Accordingly, the government has decided to expand its existing energy mix to coal and non- conventional renewable energy (NRE) such as dendro power, biogas and waste, solar power and wind power. This expansion plan is considered as Long Term Generation Expansion Plan (LTGEP) and it is their plan to keep remain it in force until 80% of Sri Lanka’s electrical energy supplied to the national grid is from non-oil based fuels. In Addition to that, Sri Lanka has started exploration of oil and gas in Gulf of Mannar Basin as another strategy of fuel diversification. However, it is in its initial stage yet and it will take long time to see a result (Ministry of Power Energy, 2008). Another main issue faced by Sri Lanka’s energy sector is inefficiency of supply and consumption of energy. When supplying energy, transmission and distribution energy losses in the electricity sector has been brought down to 13.5% of net generation by end 2009. Therefore, the actions have been taken to accelerate investments and management efforts to reduce technical and non-technical losses. To uplift the energy efficiency of demand side, Sri Lanka Sustainable Energy Authority has introduced mandatory labelling system for appliances and Energy efficient building code for building design and construction sector (Ministry of Power Energy, 2008). 2.2 Case 02- Energy Sector of UK The UK is no more a self-sufficient country from the perspective

Historical aspect and development of tourism in Paris Free Essays

string(104) " tourist studies as an enthusiastic and an interesting course these days, as It has grown very quickly\." Introduction This essay will firstly analyse the historical aspect and development of tourism in Paris. Secondly it will also identify the positive and negative aspects of socio-economic, cultural and environmental impacts. Finally it will explain an academic model related to Paris. We will write a custom essay sample on Historical aspect and development of tourism in Paris or any similar topic only for you Order Now In particular, it is worthwhile to know exactly the meaning of the terms tourism, recreation and leisure. Recently, The World Travel and Tourism Council had made an approximate judgement that, the tourism has become the world largest activity and industry within the business market. But an understanding of tourist waves is important for dealing with the environmental and the social effects of tourism and also to secure the lucrative viability of the tourism industry and to plan for new development. In addition the tourism can be defined as an entire place of people, businesses, and places with a purpose, to self associate in a common way, to discover a travel experience in a multidimensional activity. Economically it is vital to describe the tourism as a demand or a supply, which can be stated precisely in terms of the motivations or other typical moral strength of travellers. From some conceptual argument, it can be seen as an activity for persons moving from an area to another. For instance, the tourism can have both direct and indirect effect and displacement effect, but in most of case, it is locally and economically beneficial Cooper et al (1998). To begin with, in the light of recent national media attention regarding tourism, it seems that a touristic region have to be more attractive to persuade visitors in many of its different aspects, such as historical, regional image and many thing to discover. Historically, Paris has a long standing past of more than two and halves millennium, during which it grew from small people to multicultural inhabitant, and also the history of Paris was most dominated and divided into dynasties and kings such as, the Capetians, the Valois, the Bourbon who had built many castle and monumental status. Geographically, Paris is the capital city of France and one of the famous cities in the world. This city has gone past through so many bad moment and the better days. Firstly, the imperial period which was dislike because of its political instability and corruption. Secondly, the French revolution event which took place in 1789, however, its universal aspiration will made France the country of human right. Thirdly, the bloody wars which the City welcomed as an opportunity to obtain revenge for the battle lost in 1870 and left the city brutally damaged. Finally, the better days came when Francois Mitterrand was elected as president of France in 1981 which brought so many changes to the city’s appearance and the political aspect and also made Paris to attract many artiste and intellectual from all over the world. When considering Butler’s Tourist Area Life-Cycle Model, which particularly talk about the tourism Exploration, Development, Decline, Rejuvenation, it seemed that the tourism in Paris had started in about 1848, when the rail network came into effect, the city became one of the most visited destinations and the public were most attracted by its museums and monuments, especially the Eiffel tower which was built later in 1889 and also since its construction it has been visited by more than 200 million peoples, then come the Basilique du sacre Coeur and Notre Dame de Paris, with more than 12 millions visitor a year and also the Disneyland Paris has been visited by more than 14millions visitors in 2007 followed by the Louvre museum which is the famous and the largest and also it has so many art displays, moreover many hotels and restaurants in Paris depend on the tourism. Pioch (2002) Unfortunately, due to the global economic crisis, the tourism in Paris had decreased significantly during 2008 and also in 2009 the demand for visitor in Paris had slowed down due to the Swine flu outbreak, miraculously that demand bounced back at the end of 2009 as France came out of recession, but that recovery was still showing some negative effects but now things have come back to normal. Nowadays, Paris is still one of the most visited cities on earth, because of its beautiful architecture, romantic cafes, spectacular monument, the old churches, the art galleries. Its transport system and communication are so sophisticated to facilitate people to get place such as the Charles de Gaulle airport and the Euro-Disneyland as well as a number of sports events that attracted worldwide TV coverage. In addition the majority of People, who came to visit Paris, are from Germany, Belgium, Netherlands and most British tourist travel by car and through channel tunnel. It is clear that, the tourism always plays a vital role within the economic aspect of the world and a considerable activity of global value and also a high influential position. For many years, Paris can be classified in the top tourist destination, particularly as regards the hotel and catering sectors. Briefly, among the sectors which contribute to Paris success in tourism are : Its country is the largest in western Europe, it is also unique in its altitudinal and latitudinal position, its culture has been largely imitated, its French language is most spoken worldwide, France is among the world’s leading economic powers due to is technological advance. Furthermore, a touristic destination must be attractive and give reassurance to the tourist as their security and safety will make the location more desirable to the comers. Jenks (1998). Apparently, Paris is one of the beautiful and a vibrant city in Western Europe, with an estimated population of more than 2 million, its development history, started with a major industrial change in methods creation of railway network, which has brought an unknown flow of many people to the capital in the early 1840. Even though, It seems nearly hard not to see tourist studies as an enthusiastic and an interesting course these days, as It has grown very quickly. You read "Historical aspect and development of tourism in Paris" in category "Essay examples" Indeed, the core reason is that the tourism studies, has been dramatically dominated by a general plan of action and the industry sponsored by priorities and perspectives, made by people whose the disciplinary provenance do not contain the necessary tools to examine and scrutinise a complicated cultural and social process which is spread out. Despite the lack of resource in the tourism studies, there is a large sort of conceptual and concerning approaches to tourism which should be rigorously monitored as it is no longer a typical consumer product or a style of consumption. However, from its beginnings the tourism had broken relatively away from its minor and short time ritual of actual national life to be a significant model. Nowadays the tourism has become such a relevant aspect to social life worldwide to which its recent agenda have to reflect this rising significance. Moreover, people have been able to experience new aspects of identities, their familiarisation with nature and their personal relations and also to use the relevant cultural competence of their dream and mind to travel. Boniface et al (2005) Apparently the tourism industry has to be made as flexible as possible, as suggested by Miossec’s Model of tourism Development, which looks more structural and practicable with any kind of tourist in the sense of actual evolution and the development of the destination. In addition the beneficial impact of it model can be classified in particularly as follow: transport, saturation, and tourist’s behaviour. It is wise to understand why the tourism is among the fastest developing part in the global market, as any kind of industrial development will always bring so many positive and negative impacts in which it takes place. However, as longer as the tourists tend to visit a place to consume the supply, inevitably the tourism Industry activityhasto be associated with positive effect such as the local economic activities boost. Firstly, there will be a high demand on transport and Paris has the most sophisticated transport in the world, which serves its local residents which means, in Paris the transport has much developed these days than in the past. Furthermore Paris has improved its transport network, the road are well build to facilitate the traffic and many more, some network train serve Paris and Charles de Gaulle airport and also the Disneyland park. The tourist can use taxis, buses, metro to reach their final destination and to discover many places. Secondly, hotels and restaurants may employ extra new staffs to satisfy their customer needs, all local shops will take advantage, leisure and cinemas will have the frequentation of their customer raised, exchange office will also benefit from the foreign currency, which means, enhances taxation and licence revenues will generate employment for local people. In addition, each year the tourist in Paris bring 8.5 billion Euro to the economy at same time the local council earn more or less 30 million Euro, from the tourist tax. For instance, the tourism is always much more helpful to the economic growth of Paris, however it is necessary to take into account the beneficial impact occasioned by direct productive activity. In meantime, the economic impacts linked to tourism development, can sometime be direct or indirect and also the tourism activity which require a massive quantity of the production of supply from different range of industries, including those who are not directly supplying tourist service and goods. Moreover, the tourism in Paris has also its negative aspects; such as the saturation impact which will affect the environment and the nature. Pearce (1995) Dramatically there will be an overgrowing population and a huge pressure on urban life, which create the desire to change or to move in to a different area, a high level of the religious beliefs, sudden change in behavioural patterns and high level of crime. Although, the environmental stress created from the tourist activities, can always be considered in terms of their negative effects by local resident. In spite of this issue, the impact may be direct or intern which can be forcibly caused by the political involvement of some countries in war and it can also be a terrible nightmare with a catastrophic concern or even a serious threat to some state, especially the terrorism, which has became now an imminent threat worldwide; constitute a serious menace not only to the tourist but also to the travel companies. Youell (1998) The real scope of environmental impacts must not be underestimated, as most forms of industrial progress impacts upon use of land, energy consumption and other direct or indirect forms of physical impacts are critical. In addition the panoramic environment, whether it is artificial or natural, it is one of the most fundamental parts of the tourism productivity. However, as soon as the tourist travel to a destination, the environment can change inevitably or even being modified either. However, tourists have also a considerable impact on the wildlife and their wastes constitute a vital concern of polluting water and the atmosphere, particularly at some coastal areas and mountains. In order to consider the physical impact of tourism in Paris, it is important to establish its effects on the natural environment especially, an immediate change in floral and faunal composition, natural resources, pollution and erosion. In the other hand, the built environment is also impacted such as the urban environment, visual impact, car park, litter, infrastructure and a competitive restoration. In fact, there is a wide range of environmental impact which can be used or being expanded to allow a careful study or to facilitate future development planning used for resources. Ryan et al (2005) In the other hand, the tourist must be fully aware of what makes Paris worth visiting, regarding its culture, lifestyle, panoramic views such as Eiffel tower and the public area, while rude behaviour such as pickpocket and threat rising from local people may result the tourist to change their mind or cancel their visit. Given that, basic motivations for tourist are highly concerned with cultural and social experiences, such as meeting new people and visiting different cultural sites, from that point the tourism can have positive impacts on travellers. Also a large number of people within the can benefit from the social and the cultural impacts of tourism in so many ways, which means they can take advantage by mixing people from diverse culture, with different kind of lifestyle and also from their linguistic different backgrounds. In the other word, the tourism can improve the quality of human life especially to the local residents, by offering and sharing with them the programme of s ocial and cultural events. The culture of Paris is today marked by socio-regional and cultural aspect of different tendencies, which consists of beliefs and values learned through the socialisation process and interactions between member of the society and also the personal influences such as languages and religions. However, the behaviour of tourist in Paris may appear irrational within the space of a few minute. This has become an obligation to know how to react to the new priorities of tourist and this involves re-thinking the role of management, strategy, organization and marketing. In conclusion, the tourism industry and the environmental preservation have, to improve the strategies with an integral part of many development programmes, which will be treated with much respect than it was during the beginning of this century. In fact, the environmental indicators in Paris should not be limited to what should be done, but instead what action people should take just in case. However, the physical plan and the visual aspects can take place together, with a strict measures created to protect the economic benefit of tourism in line with environmental policy. Although this stage required the government of most countries worldwide, to implement the project that can be monitored in terms of its future environmental impact and the integration of its economy. Likewise, the environmental and the economic impacts is essential if tourism strategies and choices of the destination arewell informed and steps taken, to prevent tourism development exceeding the capacity of the destination. Furthermore, not all of Paris’s areas are attractive, due to their bad reputation, which constitute a slight loss to the local council. Nonetheless, the tourism will be much more influenced by a number of tourists disappointed by their experience and also the changing world situation or the impacts of globalisation. Along with these changes, are other influences which can have moderate impacts or considerable impacts and also possible detrimental effects to people such as the soil, water, air, peace and quiet, landscapes, cultural sites and many more. Therefore, as long as the tourism grows in Paris, much complex system and transport network will expand dramatically, which bring the rejection of the tourism by the local citizen and protecting the environ ment can give a shape to tourism. Cooper et al (2005) Bibliography Boniface, B. Cooper, C (2005) The Geography of travel and Tourism 4th ed. Butter-Heinemann, London. Cooper, C. Fletcher, J. Gilbert, D. Wan hill, S. (1998) Tourism Principles and Practice 2nded. Addison Wesley Longman, New York Cooper, C. Fletcher, J. Fyall, A. Gilbert, D. Wan hill, S (2005) Tourism Principles and Practice 3rd ed. Pearson: Harlow Jenks M G (1998) impressionist Paris: the Essential Guide to the cite of light Libra Journal V 123 Iss 12 Pg 119 Pearce D (1998) Tourist Development, Harlow: Longman Pioch, N ( 2002) Web Museum, Paris [ online] http://www.ibiblio.org/wm/paris/hist/ Accessed on 20th Nov 2010 Ryan, C. Page, J. Stephen, Aicken M (2005) Tacking Tourism to the limits Issues, Concepts and Managerial perspectives. Netherlands Youell R (1998) Tourism, Longman Singapore How to cite Historical aspect and development of tourism in Paris, Essay examples

Developing Business Strategies

Question: In various organizations, marketing is given a different level of importance in the organizational structure and hierarchy. Why do you think this difference occurs, and why do you think that the level of importance of marketing should always be higher, discuss with examples? Answer: Marketing in simple words is to deliver customer satisfaction in order to earn profit. In this context certain objectives needs to be followed. Firstly it is important to satisfy the needs of a group of customers better than the competition and that is the reason various organizations employ different marketing strategies in its structure and hierarchy to achieve competitive advantage against competitors. Secondly to grow the business a firm must catch up with the changes in the environment, for example, changes in customer needs, competition and also changes in the companys skills and abilities. It must also consider the opportunities and threats arising from such changes and take up tactical actions that will minimalize these conditions. (Belch,2004) There are certain activities followed by various organizations to set up a proper marketing division and orientation. The first step in this process is to identify the customer demands that the company can satisfy, secondly a product needs to be designed which can satisfy those demands better than other existing products. Thirdly, comes the important role of promotion and communication through advertising channels and media in order to motivate purchase, fourthly a perfect price needs to be set which on one hand is affordable by the consumers and on the other satisfies the companys profits. Lastly the distribution channels needs to be at place so that these products are delivered to the places of the consumers. In order to execute the above mentioned actions market orientation is of vital use for companies in which they focus in collecting continuous information about consumer needs and competitors capabilities and share this information among various departments thereby using this i nformation to create value for consumers. Relationship Marketing is used today to develop effective communication by linking an organization with its appropriate set of consumers , employees, suppliers and other partners for long term benefit. Marketing a product or service has been a very easy process due to the various technologies in place, where one can learn about and track customers through databases, connecting with customers in a group or one - in - one through social media, distribution of products has become more easy and effective through online portals and so on. (Booms, 1981). Digitalization is the next step in marketing even bigger than internet. With advances in technology, great consumer power and increase in competition has forced various companies to bring up new ideas and innovations in order to build strategic advantage over others. The start of this process is to make the companies understand not just about the technology but what changes can the digital engagement bring to the business. Every organization must have their respective digital strategy and develop models to deliver such strategies. Such a strategy must go beyond any marketing department, it must enable continuous engagement with customers, suppliers, employees and investors. The process must continue through innovation and development of the business models. (Chaffey, 2012) It is evident from the above discussion that marketing is an important aspect in any business as it allows a company to prosper by boosting the sales of products and services. Hence every organization incorporates various marketing strategies in their organization structures to foster business development. In our study we will discuss in detail the organization structure of the marketing department and the importance of marketing in various sectors like Fmcg, hotels, insurance companies with relevant examples. (Kurtz,1998). The organizational structure of the marketing department in any company depends on various components. Small companies may have one or two marketing employees whereas larger organizations have dozens of marketing employees and staff. Overall, putting a complete structure in place helps marketing employees and other employees of the company to understand what is their role in the marketing department. The structure and hierarchy of the marketing department lies in the following order. The order ranges from a Vice - President to a Marketing Manager then a Marketing Researcher, Public Relations and finally to the Creative Services department. The person who is in charge of the entire marketing department is called the Vice President of marketing and is involved in creating and planning the marketing strategies of a company and its products and services. He is the person who bridges the gap between the upper management and other employees of any organization. The next in position is the marketing manager or a marketing director as it is relevant to most companies. His work is to execute the marketing strategy formulated by the President, which involves creating effective messages, choosing the right website advertising or print advertising techniques, carrying out appropriate marketing campaigns to reach out to the target audience. The manager reports to the Vice President and manages other employees and in product based companies having different product lines, there can be multiple managers for each product line. The position of market researchers are optional to a company, some of them appoints it to keep a record of their target customers and competitors. The researchers use tools like the focus groups or the census to gather information which in turn is used by the manager for the purpose of analysis and for creation of messages. Smaller companies hire a third party researcher to collect information rather than a full time staff, which is being kept by large c ompanies. (Singh,2004).The employees handling public relations focuses on advertising which is unpaid like submitting press releases to the media which will attract the attention to the company. Public Relations employees include those media spokespersons who are responsible for conducting interviews with the members of the media or prepare the executives of the company who gets interviewed by the media. Finally the creative services team consists of the graphic and the web designers who helps in portraying the company image and brand in front of public eye. This team may help the manager in creating any layout and design to portray the image of the company that the Vice President and Manager has decided for their business. (Aaker,2001) The organization structure and hierarchy varies and with it the involvement of marketing techniques also differs but the level of marketing remains higher in almost every organization of an average size. We can now discuss about the marketing strategies implemented by the fast moving consumer goods sector by giving a good example of MARICO Industries and its growth in the FMCG sector. The Indian FMCG sector is characterized by an established distribution network, which poses a stiff competition between the organized and unorganized sector. The main segments can be classified into personal care, household care and packaged foods and beverages. There can be several product lines for a particular organization hence the structure depends from companies to companies where separate managers are appointed for different product lines. Some of the chief characteristics of such an industry are giving importance to brand building, which suggests that the creation of a strong brand is important for any FMCG company as the name of the brand sells the products in high capacities. A relatively high amount of money is spend by companies to promote and develop these brands in which the creative agencies are highly involved. A good understanding of the customers needs helps these players to create and offer different products. Some brands create a customer loyalty by providing good quality products for a long period of time whereas others create a brand value by offering innovative products and through strong advertising and sales promotion strategies. Another important factor for their success lies in their distribution networks which is of high acclaimed value. The strength of the distribution network allows a brand to grow and the key elements include the CF agents, whole sellers and retailers. These intermediaries ensure the presence of the brand in every corner of the subcontinent by providing unlimited support to the customers. We can now focus our attention to see how MAR ICO as a parent brand established its various product lines by incorporating new and innovative strategies(Woods,2004). Parachute continues to prove its dominance in the Indian hair oil market. The series of initiatives including micro marketing by MARICO has paid of. The parent company launched small packs at low prices in order to attract the loose coconut oil users to Parachute in the Indian market. In February 2006, MARICO acquired Nihar to add to their coconut oil portfolio thereby establishing the brand in the Indian Oil Market. Saffola, which is MARICOs refined edible oil brand has been strongly positioned in the market due to its advertising efforts. It is associated with World Heart Day and encourages people to walk. A new television commercial with a tagline Babu Samjho Ishare acts as a wake up call , focusing on the need to shift to a healthier lifestyle. The high quality of Saffolas advertising has also felicitated them with several awards. Thus MARICOs efforts and effec tive marketing strategies have proved to be influential thereby establishing it as a brand to reckon with and a leader in the highly competitive FMCG industry. (Chaharbaghi,1999). We will now discuss the marketing strategies used in the life insurance sector and how these strategies help in enhancing sales of a product which ultimately leads to customer satisfaction. The insurance industry often suffers from challenges like increased operation costs, regulatory pressures, and inflexible technology. In order to fight with these pressures the insurance companies adapts to certain marketing strategies keeping in mind the external and internal environment. The marketing mix plays a vital role in implementing a successful strategy for the insurance service sector. The 7Ps in this case can be briefly discussed. In case of insurance companies their products are the services that they manufacture for their clients. Apart from the insurance that a consumer buys as a product they also purchase the services like the advise of the agent and assistance. Hence while creating these services both the customer satisfaction and employer benefit should be kept in mind. For decid ing the insurance premium companies consider certain factors like the investment earnings, expenses etc. The place management for insurance companies needs new vision and effectiveness on the branch officials to make these decisions productive. On the promotional perspective insurance companies depends on effective measures for impulsive buying. Promotions mostly includes advertising and other publicity tactics. The people involved in this industry includes all the customers, employees, management and everybody working in the organization. As it is a service industry which involves high customer interaction training and development should be provided to the staff to ensure better understanding of customers. The process in an insurance industry should be customer friendly. Lastly it is the after sales service which can be provided to the insurance customers in the form of policy certificates and premium pay slips. With the detailed analysis of the 7Ps we can now look forward to the e xecution with the help of advertising, sales promotions, technology, distribution channels and customer relationship management. (Balaji,2002). Advertising as well as personal selling creates a positive effect on customers. Both the direct and indirect strategies should be mixed in equal proportions to get a desired result. The companies are responsible in providing proper reasons to the customers for buying an insurance. By finding a customer mix with high income and targeting them to get the insurance can be another good promotional strategy. On the technological front, new information and communication technologies are allowing the insurers to outsource the functions to various providers. (Kandampully,2002). A good customer relationship management involves good customer analysis which includes certain actions like prompt issue of documents, fair settlement of demands, good listening capacity, better approach to solve problems and meet requirements of customers from time to time.The CRM ensures better service by protecting them against risks therefore enabling them to retain existing customers and attract new ones into the business. (Chandok,2006). The distribution network plays a very important role in the insurance industry. Insurance can be sold in a better way through advanced modes like ATM, banks, post office, departmental store etc which can be used as channels to increase the selling of insurance. Hence we can say that the new and improved marketing strategies are vital for the survival of companies in the insurance sector. Companies instead of focusing only on improvement of products should also concentrate on targeting new segments in a desired market and implement new strategies to achieve growth and enhance profitability in the business.(Ryan,2009). We can now put our focus on the marketing strategies that are used in the hotel industry to remove competition and to gather revenue. We will discuss about 2 five star hotels and evaluate how they have become successful by the implementation of appropriate marketing strategies. HYATT which is a famous hospitality firm reckoned globally, a leading brand which has sustained for a glorious 50 years with help of its innovation techniques. The mission has been to provide good hospitality by creating a difference in the lives of people. The OBEROI five star hotel has also become a famous name with the help of its guest preferences, relationship marketing techniques, technology, media planning and environmental awareness. To conclude the above discussion we can sum up the points that marketing elements forms the structure of any industry. For a business to get established and to stand out in the competition requires good strategies which needs to be crisp, innovative, intellectual and different from the competitors. In the above essay we have pinpointed the pros and cons of marketing strategies and analysis for any industry to perform. Our focus has ranged from direct and personal selling to advertising and distribution channels, to its relevance with the organizational hierarchy, to digitalization. We have also discussed the functioning of the FMCG and the Insurance sector and also a brief about the hotel industry. Finally we have concluded that various organizations have different hierarchy with marketing at its backdrop. References Aaker, D.A, 2001, Developing Business Strategies, 6th ed. Canada: John Wiley Sons. Balaji, B,2002, Services Marketing and Management. New Delhi, S.Chand Company Ltd. Belch, G.E. Belch, M.A, 2004, Advertising and Promotion: an Integrated Marketing Communications Perspective, 6th ed., international ed. New York: McGraw-Hill Irwin. Booms, B.H. and Bitner, M.J. (1981), Marketing Strategies and Organization Structures for Service Firms, Marketing of Services. Donnelly J.H and George W.R. Chicago: American Marketing Association, pp. Chaffey, Dave, Johnson,Kevin, Mayer, Richard, 2012, Digital Marketing, Strategy, Implementation and Practice, Pearson, 5th Chandok,Anil, 2006, Application of CRM in the Insurance Sector. Insurance Chronicle. Chaharbaghi, K. Lynch, R, 1999, Sustainable competitive advantage: towards a dynamic resource-based strategy, Management Decision. International Journal of Marketing, Financial Services Management Research,2012,1, Issue 11. Kotler, P, Burton, S, Deans, K,R, Brown, L, Armstrong,G 2013, Marketing, 9th Kurtz, D.L. Clow, K.E. 1998. Services Marketing. New York: John Wiley Sons. Ma, H, 1999, Creation and pre-emption for competitive advantage, Management Decision, 37(3): 259266. Ryan, Damian, Jones, Calvin, 2009, Understanding Digital Marketing, Marketing Strategies for engaging the Digital Generation, Kogan Page Ltd. Singh Tony Anuroop, 2004, Challenging Opportunity. Asia Insurance Post, 28-29. https://www.info.shine.com, Industry Information FMCG industry an Overview, retrieved on Sept. 15, 2012. Wood, R,2004,Delivering customer value generates positive business results: a position paper, Futurics, 28(1/2): 5964.

8 TV Shows That Will Make You a Better Novelist

8 TV Shows That Will Make You a Better Novelist Netflix Write: 8 Shows That Will Make You a Better Novelist Reedsy editor and novelist Andrew Lowe highlights an excellent way to improve your writing craft without the need to read a word or skip a YouTube ad. You’ve probably already absorbed it without even knowing. It will enhance your story if the key characters all want different versions of the same thing, or if their change or development is influenced by a unifying theme. You don’t want characters to feel like ciphers; window-dressing for the story. You want them to be an integral part of the way the story functions. The way to do this is to be absolutely clear about your theme. You need to be able to answer that second question with total confidence; ideally, in the fewest possible words.In the Duffer Brothers’ Stranger Things, they’ve boiled their theme down to a single four-letter word: loss. Joyce is a mother who’s lost her son, Will. Jim is a police officer who’s lost his daughter to cancer. Eleven is a young girl who’s lost her childhood. Mike, Dustin, and Lucas have lost a friend. Jonathan Byers has lost his younger brother and his father. What can @netflix's #StrangerThings teach authors about 'theme'? All the characters are pulling in the same direction, and so all the writers have to do is examine their differing motivations as the characters set about finding the things they’ve lost or achieving some kind of related redemption. If you can set your story around a potent central theme, then it will go a long way towards making your characters believable, your story multilayered and - a big bonus, this - because of the clear focus, that dreaded synopsis will be a lot easier to write.Where to watch? NetflixOr if you want to read some of the books that inspired the series, check out our quintessential Stranger Things book list here!Andrew Lowe is one of our top copy-editors on  Reedsy, and you can visit his profile here. His novels The Ghost and Savages  are  available now.What have  you learned about writing by watching  your own favorite TV series? Share your thoughts in the comments below, but be warned once more: there will be spoilers.

Free Essays on How Lindy Hop Helped Desegragation

Easing the tensions of segregation one dance step at a time Sing, sing, sing, sing everybody start to sing la dee da dee whoa ho ho now your singin’ with a swing! That wonderful sound that filled from the hot air on summer nights at the legendary Savoy Ballroom, Harlem, New York can still be heard today in ballrooms through out the country. When most people think of the legendary era of Swing that spanned the late 1920’s all the way through the early 1940’s they think of it as nothing more than a form of dance. But in actuality Swing was created to ease the tensions of segregation and hopefully put and end to it! Many people believe that swing had made segregation worse, but in actuality it helped the movement more than it hurt it. During the roaring 20’s, 30’s and 40’s not only were the Afro- Americans dealing with segregation but so were American woman as the woman’s suffrage movement gained more and more backing. Teenagers were also looking for their place within the American sub culture and turned to swing as a happy medium in teenage acceptance. Having partner dancing where both members were on the same footing and echoed gender equality soothed the gender issue. â€Å"Whether they were men or women, young or old, black or white every portion of society found some form of Swing favoritable for their dancing and listening. Which surely helped Swings mission of tolerance and mutual respect,† stated professor Stowe. 1860 – First close couple dancing begins. 1912 – Vernon and Irene Castle make closed couple dancing acceptable. 1920- Arthur Murray, a student of the Castle’s, markets dance lessons by mail. The first Fox Trot lessons cost only a dime. 1927 – Charles Lindberg makes his â€Å"hop† across the Atlantic. Traditional closed couple dancing began in the US after 1860, when America’s youth began moving from the rural environments to the cities looking for employment. (Swingin’ at ... Free Essays on How Lindy Hop Helped Desegragation Free Essays on How Lindy Hop Helped Desegragation Easing the tensions of segregation one dance step at a time Sing, sing, sing, sing everybody start to sing la dee da dee whoa ho ho now your singin’ with a swing! That wonderful sound that filled from the hot air on summer nights at the legendary Savoy Ballroom, Harlem, New York can still be heard today in ballrooms through out the country. When most people think of the legendary era of Swing that spanned the late 1920’s all the way through the early 1940’s they think of it as nothing more than a form of dance. But in actuality Swing was created to ease the tensions of segregation and hopefully put and end to it! Many people believe that swing had made segregation worse, but in actuality it helped the movement more than it hurt it. During the roaring 20’s, 30’s and 40’s not only were the Afro- Americans dealing with segregation but so were American woman as the woman’s suffrage movement gained more and more backing. Teenagers were also looking for their place within the American sub culture and turned to swing as a happy medium in teenage acceptance. Having partner dancing where both members were on the same footing and echoed gender equality soothed the gender issue. â€Å"Whether they were men or women, young or old, black or white every portion of society found some form of Swing favoritable for their dancing and listening. Which surely helped Swings mission of tolerance and mutual respect,† stated professor Stowe. 1860 – First close couple dancing begins. 1912 – Vernon and Irene Castle make closed couple dancing acceptable. 1920- Arthur Murray, a student of the Castle’s, markets dance lessons by mail. The first Fox Trot lessons cost only a dime. 1927 – Charles Lindberg makes his â€Å"hop† across the Atlantic. Traditional closed couple dancing began in the US after 1860, when America’s youth began moving from the rural environments to the cities looking for employment. (Swingin’ at ...

Financial effects and constraint paper Essay Example | Topics and Well Written Essays - 750 words

Financial effects and constraint paper - Essay Example A pharmacy can play a significant role in research and development of a hospital so as to come up with new medicines and cures for diseases and thus pose direct completion to pharmaceutical companies with cheaper medicines and other drug related products and small and simple surgical tools. The pharmacy here can provide effective analysis on the development of drugs. These drugs can then be tested on animals or patients in the hospital aiding to lower promotion cost of the developed drugs. Besides, the most obvious effect of a pharmacy on operations management of a hospital is that it can be an additional source of revenue for the hospitals as the patients coming to the hospital are more likely to buy medicines from there. Plus it helps the doctors etc to get medicines quickly rather than having to go anywhere far to get medicines, drugs, or any surgical items they need. This will help speed up operations of the hospital by providing quick service to patients. To facilitate operations management, a pharmacy can evaluate and correctly interpret the complete medication order. To facilitate patient data and its analysis, a pharmacy can play a significant role in evaluation of patient record for potential interactions. This information can be communicated to health Care Professionals who would then accurately forecast demand for new medicinal products. A pharmacist at a pharmacy can better transcribe telephoned orders and other medical information and also deal with buyers and suppliers in a professional manner. A pharmacist at a pharmacy can better advise a doctor on reviewing alternative courses of action, and making decision to resolve drug/therapy problems. Also a pharmacy can work with other departments and committees in the hospital to see what drugs are the most effective ones. The pharmacist has the understanding of drug quality specifications drugs to be procured as he can assess the reliability, price- value, and quality

Police Leadership and Code of Silence Essay Example | Topics and Well Written Essays - 750 words

Police Leadership and Code of Silence - Essay Example Also, the study identifies other ways additional to the proposed ones to handle the code of silence. The paper also, analyzes effectiveness of a properly led police organization. Proper leadership within the police department can make a positive difference in the police organization in regards to, handling the code of silence. This could be made possible by doing the following; ensuring accountability to all those in the police department whereby all those in the police department should be held responsible for their actions. This will make them responsible as they will be answerable for whatever action they take. Also, strong disciplinary actions should be taken against those who violate human rights; this will enable the policemen to ensure that do their duty responsibly and do not in any way break the rule on human rights. With the introduction of socialization, the police leadership would have greatly contributed in handling the code of silence; this through psychological testing where they are subjected to a screening mechanism both while in training and when they are on duty. This will ensure the police officers are aware of the limits that they cannot break. Police supervision should also be embraced. Police officers should be supervised while they are carrying out their duties to ensure they do their duties diligently without any harm to the community and in accordance with the set rules and guidelines. Other than this, the community and the police should socialize and work together. Here, police officers and the community will live as friends. This will ensure the hatred between the community and police officers is ironed out and that the two groups, police and the community, work together in fighting crime. It will enable the police to give better services to the community (Stojkovic, et al., 2002). Police supervision is an essential part of the police department in handling the code of silence. It is necessary in that the police officers will be acco untable in what they do to their front line supervisors. This will ensure there are no favors’ in case handling and in turn ensure that justice is achieved. Supervision is also crucial in ensuring that police officers follow rules while carrying out their duty; this will eliminate the blame game and make it easy to identify those who break the law. Another reason why police supervision is important is to ensure that the officers get the best and the required training. This will equip them with the necessary skills and knowledge to handle the citizens. Supervision also promotes integrity; where the officers do and say only what is right. This will help eliminate cases like that of Frank Jude where the police covered up for each other. Police supervision is important in that it promotes justice because the wrong doers are punished (Stojkovic, et al., 2002). Police organizations are not different from other organizations when it comes to the code of silence. This is because the organizations have a set form of leadership and seniors to whom they should be accountable just like the other organizations. There are other ways to address the code of silence issue in the police organization. One such way is ensuring that there is a set of standards to be followed. This will ensure that the officers adhere to the standards and know whenever they are breaking them. Another method is the introduction of refresher courses; where the office

Case study Example | Topics and Well Written Essays - 250 words - 33

Case Study Example The virtual project teams at TRW are based on trust, fairness and respect among the members. The project teams also comprise members with different education, skills and experiences thus are also to collaborate in attaining the goals. However, due to lack of face to face meetings, the virtual teams may take long to resolve conflicts or build consensus. TRW teams may fail due to distractions and lack of engagement during the virtual meetings (Forsyth 56). The steps of TRW’s GRPI model corresponds to the two perspectives of group development described in this chapter. According to Tuckman’s stages model, group development starts with the forming stages whereby group members learn about each other and objectives of the group. The second stage is storming stage whereby group members engage with each other and build group cohesion. The third stage is norming stage whereby the members will lay the rules, the communication channels. The fourth stage is performing stage whereby group members implement the objectives of the group while the last stage is the adjournment stage whereby the project ends. TRW’s GRPI model corresponds to Tuckman’s stages perspective since the first stage is explaining the goals of project to all members and developing a common vision for the project which is similar to forming stage. The second step is outlining the goals of each member, the task and responsibilities which is similar to storming stage of Tuckman’s perspective. The third step of GRPI model is determining channels of communications, schedules and meeting times and agendas which are similar to norming stage whereby group members lay rules of the group including communication mechanisms. The last component of GRPI model is defining how to manage any interpersonal conflicts thus this is similar to performing stage of Tuckman’s group development perspective

The History Of Reliance Fresh Marketing Essay

The History Of Reliance Fresh Marketing Essay Giant corporations like Wal-Mart and Reliance have started to try and take over the Indian retail sector. The entry of the giant corporate retail in Indias food market will have direct impact on Indias 650 million farmers and 40 million people employed in tiny retail. More than 6600 mega stores are planned with Rs40,000 crore by 2011. Our case is intended to cover two primary objectives which are: First, when experts and giants like future group WalMart and Reliance they are ready to start operations in retail what kind of strategies and structure they would be having to get the competitive edge over each other and established small and unorganized retailers. Second, what kind of impact has been on other retailers including unorganized ones with the opening of Reliance Fresh stores. In the following case findings about Reliance Fresh were quite awakening and exemplary. Even after recent shutdown of Reliance fresh stores from UP and unwelcoming vibes from states like Kerala, West Bengal, Orissa and Jharkhand for its retail format (which was allegedly capturing the unorganized sector and leaving thousands of self employed people jobless) Reliance was not in any mood to hamper its 25000 crore plan. Reliance responded with superb strategy in which it shifted its focus from retailer to being a supplier i.e. targeting hawkers, vendors, Push cart wheelers instead of customers. Big retailers like Reliance have huge resources and network which directly impacted many of the retailers some of whom are planning to quit. In our sample size of 75 retailers more than 30 agreed to have lost as much as 50% of their sales. This case also discusses pros and cons of contract farming which on one part assures farmers of price for their crop and knowledge about fertilizers and seed b ut on other side has some obvious drawbacks like monopoly of big retailers. As a big market in which organized sector is poised to grow with 25% 30% annually our government must come with appropriate regulations to save small retailers and our agricultural sector. BACKGROUND OF RETAIL India is a land of retail democracy- hundreds of thousands of weekly haats and bazaars are located across the length and breadth of our country by peoples own self-organizational capacities. Our streets are bazaars lively, vibrant, safe and the source of livelihood for millions. India has the highest shop density in the world, with 11 outlets per 1000 people. This does not include the village haats. Our retail democracy is characterized by: 1. High levels of livelihoods in retail with nearly 40 million employed which accounts for 8% of the employment and 4% of the entire population. 2. High levels of self organization. 3. Low capital input 4. High levels of decentralization Retail in India has started with the concept of weekly markets, where all the traders gather at one big place to sell their products every week. The people come to these weekly markets to buy the household items for the next one week. Village fairs and melas were also common as it had more of an entertainment value. Once the people started getting busy with their lives and when they turned entrepreneurial, there emerged the mom and pop shops and the kiranas in the neighbourhood. After independence, came into existence the system of Public distribution of foods through the ration shops, where food grains, sugar and oil for the daily consumption were distributed at subsidized rates through the government ration shops. The modern corporate retail formats are of the exclusive brand outlets, hypermarkets and supermarkets, departmental stores and shopping malls. But still the Indian consumer depends on the self-organized retail shops for their daily needs. This is largely due to the excell ent food retailing system that was established by the kiranas (mom and-pop) stores that continue meet with all the requirements of retail requirements albeit without the convenience of the shopping as provided by the retail chains. The Hawkers/lari galla vendors and the local kiranas are the two main forms of unorganized retail in the country, which almost account for 97% of the total retail trade. Giant corporations like Wal-Mart and Reliance have started to try and take over the Indian retail sector. Currently the value of the retail market is estimated at around $ 270 billion with a growth rate of 5.7 per cent per annum according to the Indian retail report. The size of small retail is big, the size of big retail is small, a mere Rs. 250 billion in 2004 or 3% and Rs. 485 billion or 4.7% per cent of the retail market in 2006. However, the large scale corporate retail is projected to grow at the rate of 28% to 30% per annum, reaching Rs. 1000 billion or $ 70 billion by 2010 from th e current size of US $ 8.7 billion. The tenfold increase in corporate retail will be at the cost of small scale retail, which employs nearly 10% of Indias population. The strategy here is to define the small scale self-organized retail as unorganized and the large scale corporate retail as organized. The real difference is however not unorganized vs organized. But it is self-organized vs. corporate Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products. A typical Reliance Fresh store is approximately 3000-4000 square. feet and caters to a catchment area of 2-3 km. History Post launch, in a dramatic shift in its positioning and mainly due to the circumstances prevaling in UP, West Bengal and Orissa, it was mentioned recently in news dailies that, Reliance Retail is moving out of stocking fruits and vegetables. Reliance Retail has decided to minimise its exposure in the fruit and vegetable business and position Reliance Fresh as a pure play super market focusing on categories like food, FMCG, home, consumer durables, IT and wellness , with food accounting for the bulk of the business. The company may not stock fruit and vegetables in some states. Though Reliance Fresh is not exiting the fruit and vegetable business altogether, it has decided not to compete with local vendors partly due to political reasons, and partly due to its inability to create a robust supply chain. This is quite different from what the firm had originally planned. When the first Reliance Fresh store opened in Hyderabad last October, not only did the company said the stores main focus would be fresh produce like fruits and vegetables at a much lower price, but also spoke at length about its farm-to-fork theory. The idea the company spoke about was to source from farmers and sell directly to the consumer removing middlemen out of the way. Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trendz, Reliance Footprint, Reliance Wellness, Reliance Jewels, Reliance Timeout and Reliance Super are various formats that Reliance has rolled out. In addition, Reliance Retail has entered into an alliance with Apple for setting up a chain of Apple Specialty Stores branded as iStore, starting with Bangalore. CORPORATE SOCIAL RESPONSIBILITY Today when most of the companies are busy in making profits by any means, there are few Ones who are focused to return this society, a part of what they have earned through this society. Reliance retail is one of them. Following efforts of reliance retail are aimed at benefiting the society making reliance socially responsible: 1) Reliance Retail aims at recruiting people from the underprivileged community in society. Hence, we are planning to train students from corporation schools and schools run by NGOs. And, we consider this as a part of our corporate social responsibility, he said. Asked whether the company will take students on an employment basis and pay them a stipend during the course period, he said that actually, it is planning to charge a small fee from those who want to join the course as we want to bring in some discipline and regularity among the students, and will reimburse that once they are inducted into service. 2) Farming in India is highly fragmented and subject to harsh climatic conditions: once harvested, it is very difficult to keep fruits and vegetables fresh. To secure high quality, Reliance Retail is directly sourcing fresh agricultural produce from thousands of farmers from villages through Collection Centers. With this concept, Reliance has built a business model generating shared value that links the company supply chain more closely to poor farmers in Indian villages. Reliance is providing a guaranteed market for the farmers produce, reducing transaction costs and training the farmers in better and sustainable farming practices. This initiative results in higher income and upgrading of skills for the farmers, and reduced spoilage of produce (up to 35 percent) and better quality products for Reliance retail stores. 3) Reliance retail has adopted farm to fork theory which means it is procuring Directly from the farmers thus offering them quite reasonable prices for their produce as now no intermediaries are involved. In return Reliance is giving farmers information about how can farmers improve their productivity. They have centers in villages who apart from providing information make farmers aware of market rates of different crops so that farmers can choose crops they want to sow to become profitable. farmers are provided technical help as well like information about quality of seeds and fertilizers. Service marketing environment Service marketing environment of reliance fresh can be scanned by considering the six major environment forces like demographic, economic, socio-culture, natural, technological, and political legal. As the demographic environment consists of the age mix of population, literacy and education level. Economic level consists of income distribution of different people. The rich grew by 400% in urban areas and 200% in rural areas. Socio- cultural environment consists of influence of religion, languages and customer that shapes the values and attitudes of customer preferences, habits and behaviour. Services Marketing and Marketing Mix A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a cafà © one day and have excellent service, and then return the next day and have a poor experience. So often marketers talk about the nature of a service as: Inseparable From the point where it is consumed, and from the provider of the service. For example, you cannot take a live theatre performance home to consume it (a DVD of the same performance would be a product, not a service). Intangible and cannot have a real, physical presence as does a product. For example, motor insurance may have a certificate, but the financial service itself cannot be touched i.e. it is intangible. Perishable in that once it has occurred it cannot be repeated in exactly the same way. For example, once a 100 metres Olympic final has been run, there will be not other for 4 more years, and even then it will be staged in a different place with many different finalists. Variability- since the human involvement of service provision means that no two services will be completely identical. For example, returning to the same garage time and time again for a service on your car might see different levels of customer satisfaction, or speediness of work. Right of ownership is not taken to the service, since you merely experience it. For example, an engineer may service your air-conditioning, but you do not own the service, the engineer or his equipment. You cannot sell it on once it has been consumed, and do not take ownership of it. Western economies have seen deterioration in their traditional manufacturing industries, and a growth in their service economies. Therefore the marketing mix has seen an extension and adaptation into the extended marketing mix for services, also known as the 7Ps physical evidence, process and people. Reliance Fresh Marketing Mix (7 Ps) After segmenting the market, finding the target segment and positioning itself, each company needs to come up with an offer. The 7 Ps used by Reliance Fresh are: 1. Product 2. Place 3. Price 4. Promotion 5. People 6. Physical Evidence 7. Process Target Segment what is Reliance fresh for me? A Family with children, a purchase place to be for the children. Urban customer on the move Great taste, quick service without affecting the work schedule. But keep it affordable. Product: How should the company design, manufacture the product so that it enhances the customer experience? Product is the physical product or service offered to the consumer. Product includes certain aspects such as packaging, guarantee, looks etc. This includes both the tangible and the non tangible aspects of the product and service. Reliance fresh has intentionally kept its product depth and product width limited. Reliance Fresh studied the behaviour of the Indian customer and provided a totally different menu as compared to its International offering. India is the only country where reliance Fresh serve vegetarian. Even the sauces and cheese used in India are 100% vegetarian. Place: Where should be the product be available and the role of distribution channels? The place mainly consists of the distribution channels. It is important so that the product is available to the customer at the right place, at the right time and in the right quantity. Nearly 50% of U.S.A is within a 3 minute drive from a Reliance Fresh outlet. There is a certain degree of fun and happiness that a customer feels each time he dines at. There are certain value propositions that reliance fresh offer to its customers based on their needs. Reliance fresh offers hygienic environment, good ambience and great service. Now Reliance Fresh have also started giving internet facility at their centres and they have been playing music through radio instead of the normal music. There are certain dedicated areas for children where they can play while their parents can have some quality time together. Price: What should be the pricing strategy? Pricing includes the list price, the discount functions available, the financing options available etc. It should also take into the consideration the probable reaction from the competitor to the pricing strategy. This is the most important part of the marketing mix as this is the only part which generates revenue. All the other three are expenses incurred. The price must take into consideration the appropriate demand-supply equation. Reliance fresh came up with a very catchy punch line Growth Through Value Creation. This was to attract the middle and lower class consumers and the effect can clearly be seen in the consumer base Reliance fresh has now. Promotion: What is the suitable strategy and channels for promotion of the product? The various promotion channels being used Reliance fresh to effectively communicate the product information are given above. A clear understanding of the customer value helps decide whether the cost of promotion is worth spending. There are three main objectives of advertising for Reliance fresh are to make people aware of an item, feel positive about it and remember it. The right message has to be communicated to the right audience through the right media. Reliance fresh does its promotion through television, hoardings and bus shelters. They use print ads and the television programmes are also an important marketing medium for promotion. Some of the most famous marketing campaigns of Reliance fresh are:  ·Ã¢â€š ¬Ã‚  Food and Fun People: How to converge the benefits of internal and external marketing? Reliance fresh understands the value of both its employees and its customers. It understands the fact that a happy employee can serve well and result in a happy customer. Reliance fresh continuously does Internal Marketing. This is important as it must precede external marketing. This includes hiring, training and motivating able employees. This way they serve customers well and the final result is a happy customer. The level of importance has changed to be in the following order (the more important people are at the top): 1. Customers 2. Front line employees 3. Middle level managers 4. Front line managers Physical evidences -Actual Experiferal evidence -A good time entry. -Sign boards. -Essential eminence of service. -Good parking place Process Process Exist are complex on railways like some processes are: -refund process / claim process. -Communication process. -Entraining/Detraining Process. The service segmentation Reliance Fresh has segmented their service to all class of people like rich, poor by providing standards of facility in different ways, for example you can find different items/buget packs for them these are the service segmentation of Reliance Fresh by which they are serving different categories of people. In all these service segmentation Reliance Fresh is providing different facilities and charging same money. Items at a Glance timetable, I have always used these on booking and have never had a problem, write the abbreviation in which you want to purchase, next to the word on the purchase form. Organizations are taking an interest in the international marketing of services because of low cost factors and the ability to compete in nearby country markets (Bradley 1995); however, international services pose special challenges for marketing managers as a result of the intangibility of services, the extent of customization, and differences in preferences across cultures. Research on international service offerings has focused on entry-mode choices technology growth , geographic roles, service influences on national competitive advantage and strategic differences across services . Yet the marketing literature has not investigated several key components of service strategy, particularly in the international domain. Customers Requirements and Customer Expectations Customers Experience after visiting the store can be said to be not much satisfactory. After this entire buzz it seemed to be a damp squib to me. 1. Choice and Range. Reliance Retail is primarily a super market store. So, one expects a wide range of goods available across various categories, brands and price ranges. Hardly there is any range available. Not even, any categories of goods. Just one or two we can easily live without. 2.  Super Markets like Nilgiris, Trinethra (recently bought by Birlas), Subhikhsa, and Modern Market especially the last one has a superb range and Reliance Fresh is nowhere in comparison to them. 3.  The Ambiance in the shop is good, but as I said nothing much different from the other super market chains. 4.  The staff is cordial and friendly very much eagerly looking forward to help. After I made the payment, the staff greeting me by saying a Namaste. This I liked a lot. Especially after horrible experiences of visiting shops in Kolkata. I do not know why but shop keepers in Salt Lake have this tendency of looking at you as if why do these customers keep bothering us, when u visits them. 5.  They accept card payment even for payments less than a hundred rupees. 6.   They have this membership card option with a free insurance thrown in, just to ensure that you show loyalty to them. As they go through the reviews by the members, they observe that the same points they have quoted above are bothering them too. Some more reading, browsing and research made me understand some of the aspects related to it, which I want to share with you. 1.  Customer is the last person in the minds of these supermarket chains. Though it might be surprising, thats the fact straightly put. What matters the most is the number. The more the number of stores opened, the more is the number of people visiting them, the more the chances of success. 2. The commission they get for selling a product. They are least bothered about providing a range of goods and brands to the Customer. In contrary, the companies that pay them the highest commission get to sell their goods from them. When they have the numbers, companies cannot afford to ignore them courtesy, the large number of customers visiting them. But why are the Customers visiting them, when they are not getting what they want? 3.  The feel good factor. The goods we buy here can be easily bought at any other grocery store round the corner. Then why do we flock to them? Just because, we feel good. We feel happy becoming a part of another India, which looks great much unlike the India we have grown in. We love the ambience. We like being greeted. 4.  By making a right balance between the numbers and the feel good factor, they achieve their targets some times much beyond the expectations they have set. We are just part of the market grind that is happening right now! Service recovery strategies -Improving the after sales services. -Admit and apologies. -rectification of any error -Compensate -Minor performance lapse need monitoring Quality concern Quality means watching the services from customer prospective. The main quality concern of Reliance Fresh is: To provide hygienic condition inside the stores. Avoiding as much as possible the delay in the schedule. Freshness is also one of the concern for Reliance fresh. Improving the infrastructure to world class level of standards. Integrated gap model of service quality Revenue% The central focus of gap model is the customer gap, the difference between customer expectations and perceptions. GAP-1 Not knowing what customer expect i.e. what are the expectation of customer of Reliance Fresh which can be due to inadequate marketing research. GAP-2 Not selecting the right service design and standards. Reliance Fresh have a good service design but not reached to that level of standards to meet all customer expectations. GAP-3 Not delivering to service designs and standards. This can be due to deficiency of human resource policy of Reliance Fresh. And may be due to failure in meeting supply and demand. Because of the huge population of India. GAP-4 Not matching performance to promises. This can be due to lack of integrating services marketing communication and ineffective management of customer expectation by Reliance Fresh. In this way the gap between expected quality and perceived quality can be calculated by Reliance Fresh. Blueprint of Reliance Fresh (near Patel chowk) Entering path Tracks for purchase of googd Tracks for purchase of googd Billing counter Gate keeper Entrance to Reliance Fresh This is the blueprint of reliance fresh. Customer when comes to this store firstly the gate keeper will check it and keep the bag if he has with him. The billing counter is first right of entrance. When customer enters it the tracks whether for seeing of goods and if he liked something than he can put it in trolley and then he can go the billing counter. If he needs some help than he also can ask for it but telling the nearest salesman. After selecting the good he can go to billing and go back to gate keeper. Gate keeper now demand for the receipt for just the security purpose. Pricing Strategies by Reliance Fresh -Discount pricing strategy -Wide price range of each items -Credit card acceptance -Accept coupons Competitive prices. -Price marked in paisas -comparable cost.

HR roles and responsibilities Essay -- essays research papers

In today’s competitive business market, it is very important to remember how effective planning and development play an important role in the overall success of the organization. The ability to plan and execute an effective strategy is only as good as the people that are placed in the positions to make these decisions. It is crucial to have an aggressive team that will be both competitive and motivated to carry out the objectives set forth. Not only is it important to understand how these individuals will effect the organization but also the importance of obtaining effective hiring practices. Real Estate human resources vary from agency to agency, but for larger companies, still has a strong presence in the company. Human resource management is truly the backbone for all organizations as it relates to the overall picture. Additionally, human resource management effects an organization through methods such as effective human resource planning, equal opportunity employment and affirmative action, the recruitment and selection process of staff and the manager’s ability to manage a safe and healthy work environment. The real estate industry provides many aspect of management related to strategic initiatives that directly affect the organization. In looking at the management in a real estate environment, there are many decisions that need to be made and how these decisions effect the organization and the staff is a crucial part of the success of the overall operation. Human resource management plays an important role in the development of accurate policies and procedures, staffing and management of personnel and individual job fulfillment and career planning. Let us not forget the basics of human resource management and how it relates to daily operations in a real estate environment. On a daily basis managers must understand that they are the representatives of human resources and how they react to staff members in certain situations directly effects the operation of the agency. Human resources development is a major function that consists not only of training and development but also of individu al career planning and development activities, organization development, and performance appraisals, an activity that emphasizes training and development needs (Mondy, et al, 2005a). Managers must understand that training and development of staff and management is cruci... ...to age, sex, race, religion, functional specialty, religion, sexual orientation, geographic origin, and lifestyle, tenure with the organization, or position and any other perceived difference. (Mondy, Noe, 2005d). As discussed, it is important not only for the manager to understand the importance of the human resource management process, but also the way that all aspects of the management an operation effect success. Human resources management certainly applied to daily operations and is very difficult to overlook when realizing the constant need to understand and determine solutions for your organization (Mondy, et al, 2005e).These practices are levels of awareness that every manager and employee must be aware of in a real estate company. Next time a staff member has a question about human resource planning, equal opportunity employment and affirmative action, the recruitment and process of staff or the manager’s ability to manage a safe and healthy work environment human resources one must remember how important an human resource manager is to the company. References Mondy, R., et al. (2005). Human resource management (9th ed.). Upper Saddle River, NJ: Prentice Hall, Inc.

Annotated Review of Literature Essay

Annotated Review of Literature to Support how Differentiated Instruction Workshops can Improve Instruction Hawkins, V. (2009). Barriers to implementing differentiation: Lack of confidence, efficacy and perseverance. The New England Reading Association Journal, 44(2), 11-16. Retrieved from Education Full Text database. Annotation: In this article, Hawkins exposes three major reasons why implementing differentiated instruction (DI) if a difficult task for most teachers. Hawkins states that districts advocate for professional development of DI as a reactive response to current data trends in education. The goal of this article is to provide classroom teachers with the necessary skills to be able to implement DI into their curriculum. The researcher found that a lack of teacher confidence, lack of teacher efficacy, and a lack of perseverance are three factors in which teachers most often struggle with when trying to differentiate lessons. Support for Project: This article gives important information for teachers on how to overcome the barriers of implementing effective DI into their curriculum. So many of us face the same problems when trying to differentiate our lessons, therefore, it is important for teachers to understand how to overcome these barriers and also to understand that they are not alone in this daunting task. Hawkins goes on to describe each barrier in detail to help teachers overcome them so they can become effective DI instructors. Tomlinson, Carol Ann. Carol Ann Tomlinson explains how differentiated instruction works and why we need it now. Making A Difference, September 2007. Annotation: In this article, Carol Ann Tomlinson, who is a leader in the field of education on Differentiated Instruction, explains what DI is, why it is so important in education today, as well as in the future, and the characteristics of an effective differentiated classroom. Tomlinson also reviews some key points that teachers need to think about when developing a differentiated lesson plan. The researcher goes on to explain that the reason DI is so important is that students vary in so many ways, and our student populations are becoming more and more academically diverse. Support for Project: This article is important for my project because the researcher explains how to deal with student differences. Today’s classrooms are so diverse and teachers need to know how to deal with these differences on a daily basis. Tomlinson states that there are three ways to deal with differences: ignore them, separate or â€Å"track† them, or keep students together in the context of high-quality curriculum (differentiated instruction). Obviously the third one should be the way to go, but unfortunately, it is the road least traveled. This article also describes the characteristics of a well-run DI classroom and what teachers need to do in order to be successful when creating differentiated lessons to improve instruction. Tomlinson, C. (2005). Traveling the road to differentiation in staff development. Journal of Staff Development, 26(4), 8-12. Retrieved from Education Full Text database. Annotation: In this article, Tomlinson explains how teacher leaders can help educators hurdle four key barriers teachers face when trying to implement DI into their classrooms. The researcher describes the need for DI in the United States education system and also reviews six strategies of effective differentiation. Tomlinson goes over current research findings about student achievement and differentiation in response to readiness, interest, and learning profiles. Support for Project: This article is important for my project because when trying to convince educators to change their way of thinking and pedagogical practices, you must have solid evidence that the new practice; in this case, DI, will work. This article goes over the latest research findings to support DI and it also gives effective strategies for implementing DI practices as well as ways to overcome barriers of incorporating DI into the curriculum. The goal of my project is to design a workshop to inform educators about differentiated instruction; what it is, why we need it, what effective DI practices look like, what the keys aspects of DI are, how to overcome the barriers of DI, and what the current research of DI is. This article does a good job of reviewing these topics. Wormeli, R. (2007). Differentiation: From planning to practice grades 6-12. Portland, ME: Stenhouse. Annotation: In this book, Wormeli provides a practical way for teachers to create a differentiated lesson from start to finish. He walks educators through the lesson, giving details on what steps to take before, during, and after to make deep connections for students. He gives effective strategies and advice on how to reach â€Å"all† learners within one classroom. Wormeli presents models of effective differentiated instruction, so that teachers can extend what they learn to any subject and any classroom. Support for Project: When creating a workshop for educators on differentiation, it is important to include models of instruction for teachers to reflect upon and use as examples for the future. That is just what this book does. Wormeli gives annotated models of effective differentiated instruction, such as tiering, flexible grouping, how to make adjustments based on formative assessments, and interdisciplinary examples for teachers to learn how to do. Once educators feel comfortable using these strategies, they can extend these procedures throughout their careers.

Charlemagne essays

Charlemagne essays During the Medieval period (600 A.D. to 830 AD) in Europe only a few leaders showed great glory and compassion. Mythical characters usually made up these leaders. Yet Charlemagne wasnt a figment of our imagination. He is one of the worlds finest leaders. Charlemagne established the traditions of European royalty and nobility. His prominence in medieval Europe was a big force of bringing together the people of Europe. His many contributions help shape European civilization. For his valiant conquests the French, Germans, and Italians not so much thought of themselves as French, German, or Italian but rather as Europeans. They shared a common culture, common religious liturgy, and a common language of Latin. The name Charlemagne was not use till after his death. His tombstone reads, Here lies Charles the Great, no historians would contradict this claim of greatness (Harold Lamb page 152). Historians use Charlemagne cautiously due to the fact, that it might imply the legendary figure rather than the historical one. Other names that he is known form is Charles the Great, the king of the Franks, and the founder of the Holy Roman Empire. The family line of royalty could have end before the reign of Charlemagne. After the death of Pepin II the line would have faded into history. If it wasnt for his bastard son Charles Martel. Charles Martel was the first to bear the name Charles was Charlemagnes grandfather. Though he never hold the title of king he controlled all three Frankish realms-Neustria, Austrasia, and Burgundy. With the death of Charles Martel the kingdom was divided between his sons, Carloman and Pepin III (Pepin the Short). Pepin III is the father of Charlemagne. Now the entire kingdom was in shambles and chaos. It took years before the kingdom was under control. When Pepin III took the throne he sent Fulrad, an appointed Bishop, to Rome to persuade Po...

Epiphanies in James Joyces Dubliners Essay Example

Epiphanies in James Joyces Dubliners Essay Example Epiphanies in James Joyces Dubliners Paper Epiphanies in James Joyces Dubliners Paper An Encounter and Beeline each main character experiences an epiphany. An Encounter is about a boy who decides to skip school with his friends one day. The boys friends played Cowboys and Indians often and this caused a hunger for adventure in the boys mind. The boy became convinced that exciting things only happen to those who go exploring about so he decided to ditch school one day and go into town. There the boy meets an old man and he is embarrassed of his friend and doesnt want to seem foolish. He appears well educated and like a sharp boy to the reader. The reader almost experiences an epiphany along with the boy because up until now the reader wasnt fully aware of the boys intelligence. The boy realized he didnt even like Mahoney, the friend he was running off with. The Juvenile spirit of him actually annoyed the boy. He didnt need to act cool or play hooky or read comics. He enjoyed earning, acting mature, and being a respectable boy and it took talking to this old man for him to realize that. Beeline relates the story of a woman who is planning to run off with her fiance ©. The story reads as if she has a tough home life especially since her mother died. For the first part of the story she ponders her decision wondering if she is making the right choice. She constantly is putting the promise she made to her mother in consideration. Her mother is her only reason of thinking of staying. She knows that staying involves a lot more work less respect a lot of duty ND taking care of her abusive father. The two people she cared about most in her family are already gone. In a weird sense having her mother gone is what is holding her back. She told her mom that she would make sure her father is being taken care of. She also has a bit of nostalgia for this kind of living. She admired her mother and thinks that if it was good enough for her mother than she should live the same way. Overall she decides the life is too tough and that she should elope with her lover. The reader is lead to believe she has every intention of doing so. She gets on the docks dead to run away but at the very last minute she refuses to go in a sudden realization. This comes to as a shock to the reader and it can only be assumed that she realized she had to fulfill her promise. The epiphany in Beeline was a different because she was stuck on a decision and couldnt make up her mind. So she was searching for this realization whereas the boy in An Encounter wasnt expecting to discover that he wasnt who he was pretending to be. Although she was hoping for the decision to be made the reader can note that it probably wasnt what she was expecting and it didnt come when she expected it to. In After the Race the main character Jimmy is trying to fit in with the elite and rich crowd. He does this by spending money as if he has more than he actually does, gambling, and attending the race. Jimmy goes to a hotel with his friends and then proceeds to go to a yacht. The story frequently refers to Jimmys father and how he worked so hard to get Jimmy and himself to fit into this crowd. Jimmy plays cards on the yacht and falls deep into EOT out doesnt stop. A muleteer AT alcohol Ana Ignorance over rule Nils reasoning. He is aware that he cant afford to be partying like he is but decides that he will worry bout that problem tomorrow. At the end of the story it is announced that its daybreak. Joyce constructed the end of the story in such a way that the reader experiences the epiphany with Jimmy. One might experience frustration as Jimmy gambles away money he doesnt have, but might understand the fools yearn to have fun and put off his worries until tomorrow. At the end of the story when tonights fun has made an abrupt and quick transition into the next mornings troubles Jimmy and the reader realize the drunken mistake. Jimmy is in a very similar situation that the boy in An Encounter was in. The boy wanted to be a troublemaker and have no regard for learning. They both experience a societal calling. Its not socially acceptable interested in ones education or to stay at home with a book rather than drinking and gambling. Both of these characters try to reach this social status until at the end come upon a sudden realization that renders that achievement either impossible or undesirable. Beeline and Jimmy are in almost entirely opposite situations. Beeline is attempting to do what is best for herself. She plans to elope with her loving fiance © leaving behind a troubled home life. At the end of the story, however, she is unable to go through with it making the decision that would least benefit herself. In After the Race Jimmy makes poor decision throughout the story but the reader is led to believe that his epiphany will lead him to lead a more reasonable life in the future. All three characters realize something about themselves. This is a little ironic because one would assume that when an epiphany is realized it might be of some great truth to life. It seems odd yet a little more realistic that these particular Edibleness have reached a point of true self-discovery in these epiphanies.

Missile Crisis Essay Example | Topics and Well Written Essays - 2750 words

Missile Crisis - Essay Example But though major powers were not directly involved, they armed or funded surrogates, lessening direct impact on the populations of their own countries, but increasing conflict and tension between millions of civilians around the world. One of the 'hot spots' in the Cold War was the Cuban Missile Crisis, when the then US President John F. Kennedy and the Soviet Premier Nikita Krushchev were practically eyeball to eyeball, each with a finger on the trigger. One wrong move and this would have escalated to a nuclear confrontation, and ccompletely changed the course of history. For the Americans, the countdown began on Monday, October 15, 1962, when a U-2 reconnaissance aircraft revealed several Soviet nuclear missile installations in Cuba. They promptly swung into action and the subsequent 13 days has been recorded for posterity and popular consumption in a typical American good-guys-verses-the-bad-guys movie "Thirteen Days," where the good guys were, of course, the Americans. Who knows when it began for the Russians Perhaps the insecurity of being on the defensive started after the atomic bombings of Hiroshima and Nagasaki, where the use of nuclear weapons is seen by some historians as a warning to the Soviet Union. According to Soviet Premier Nikita Khrushchev's memoirs, he conceived the idea of placing intermediate-range nuclear missiles in Cuba to counter an emerging lead of the United States in developing and deploying strategic missiles. At this point of time, MAD, or "mutually assured destruction" was a prominent feature of the nuclear arms race, supported in particular by the deployment of nuclear Intercontinental Ballistic Missiles (ICBMs). The idea was that the two super-powers would not attack each other because both sides had nuclear weapons to decimate each other, and worse, to make the entire planet uninhabitable. So, since launching an attack would be suicidal for either party, neither would attempt it. (Wikipedia) For the Soviet Union, what brought things to a head was the presence of U.S. missile sites in Turkey, which directly threatened cities in the western sections of the Soviet Union, tilting the balance of terror in favour of the U.S. As for the Cubans, ever since the Bay of Pigs Invasion in 1961, when the United States armed and funded Cuban exiles to overthrow Fidel Castro's government, the Cubans lived under the shadow of fear of more reprisals from the United States. It was to protect themselves from another such United States-sponsored invasion, that Fidel Castro gave the Soviet Union approval to build missile installations in Cuba. The differences in their view-points are reflected in how they subsequently remember the incident. The Cubans know it as the October Crisis, just one of the many run-ins with the Americans. The Soviets refer to it as the Carribean Missile Crisis, where the Cubans are merely instrumental in yet another confrontation with the Americans in the Cold War, while the Americans call it the Cuban Missile Crisis. However they saw it, the thirteen-day countdown (Timeline of the Cuban Missile Crisis, n.d.) was it was considered one of the tensest and most perilous moments in history. Starting with the American discovery of the SS-4 nuclear missiles in Cuba, when President Kennedy immediately convened his Executive Committee to consider America's options, which ranged from doing